Thông tin siêu dữ liệu biểu ghi
| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor.author | M. Morrison, Alastair | - |
| dc.date.accessioned | 2023-05-11T09:18:57Z | - |
| dc.date.available | 2023-05-11T09:18:57Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.isbn | 9781138897298 | - |
| dc.identifier.uri | http://thuvienso.itdr.org.vn/handle/ITDR/1107 | - |
| dc.description.abstract | Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Publisher: Routledge | vi |
| dc.subject | Marketing du lịch | vi |
| dc.subject | Quản lý | vi |
| dc.title | Marketing and Managing Tourism Destinations | vi |
| dc.type | Print Books (Sách in) | vi |
| ikr.topic.maintopic | marketing | vi |
Bộ sưu tập | Sách nước ngoài | |
